©2024 SEHER ANAND New York, NY

Typography, Editorial, and
Brand Design. ︎

Currently?
Visual Designer @VMGROUPE︎︎︎

Education?
BFA Communication Design at Parsons School of Design 22’ with Honors


Open to inquiries, commissions, or just to chat—feel free to contact me!



︎︎︎DESIGN

  1. NAZAR SKINCARE branding
  2. MIGRANT LANDSCAPE book
  3. PARSONS BENEFIT & FESTIVALbrand  
  4. OSCILLATE typeface 
  5. PERIPHERAL PUBLICATION editorial
  6. PROPUBLICA BRANDING identity
  7. SALLY POTTER MANIFESTO print
  8. OPEN COLLAB EXHIBITION digital
  9. SEEING—INTERACTIVE digital
  10. KASHMIR CONFLICT book
  11. THE SUFFRAGETTE editorial


 


Nazar Skincare


Branding and Identity Design + Motion Graphics + Print & Web Design

Logo, Packaging Design, Website Design and Marketing Collateral.


Branding for NAZAR—an Ayurveda skincare brand with a contemporary retelling.

Core Mission—
Bringing knowledge and rituals of ayurvedic protection into skincare for all. Rooted in holistic care, rejuvenation and all-natural practices. 
About “Nazar”—
Nazar or नज़र (nuh-zar) in the Hindi language means gaze and is often used in an expression referring to the evil eye. 'Nazar Na Lage' loosely translates to casting off the evil eye and protecting someone—a superstitious phrase meant to ward off the negative. Nazar brings the RITUAL OF PROTECTION to your skin.





NAZAR IMPLEMENTS A VISUALLY CONTEMPORARY RETELLING OF AN AGE-OLD PRACTICE (AYURVEDA)—INSPIRED BY SYMBOLS, GESTURES AND COLOURS TRADITIONALLY USED IN INDIAN VISUAL LANGUAGE. RED HERE SYMBOLISES BEAUTY, STRENGTH AND PURITY.












WEB DESIGN





CUSTOM TYPE



MORE TO COME!