WHAT DO I DO
Typography, Brand Identity, Visual Systems & Packaging Design.

WORK TOGETHER
Open to freelance and collaborations. Get in touch ︎︎︎

RECENT PRESS
Art Directors Club (ADC), 104th Annual: Book Design︎︎︎

Food Branding Without Borders — Design Observer, 2026︎︎︎

ABOUT
RESUME
CONTACT
LINKEDIN ︎︎︎
INSTAGRAM︎︎︎
BEHANCE ︎︎︎

︎︎︎DESIGN

REECESS VISUAL IDENTITY ^branding
IT COSMETICS HOLIDAY PACKAGING 2025 ^packaging
MIGRANT LANDSCAPE ^book
DISEMBODIDED EYES ^book
LATTAFA ASAD POP-UP ^experiential
BETWEEN HOME AND FAMILY ^book
NAZAR SKINCARE ^packaging
OSCILLATE ^typeface
SALLY POTTER MANIFESTO ^print

Lattafa Yara Pop-Up + Campaign

^{Event/Experiential Design

Role: Visual Designer

Event Collateral + Signage + Campaign Support + Spatial Graphics

Client

Lattafa Asad Perfumes

Collaborators
VMGROUPE Team +

Event photos by BFA}

Lattafa launched their latest fragrance, Yara Candy. Working on their campaign launch and Yara Candy NYC Pop-Up Event in Soho to promote the fragrance.