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©2025 SEHER ANAND New York, NY

Branding, Typography, and Editorial Design ︎

Currently?
Visual Designer 
@VMGROUPE︎︎︎


Recent!

104th ADC Awards—
Book Design︎︎︎



Open to inquiries, commissions, or just to chat—feel free to contact me!

︎︎︎DESIGN

  1. IT COSMETICS PACKAGING HOLIDAY 2024 branding
  2. LATTAFA ASAD POP-UP experiential
  3. MIGRANT LANDSCAPE book
  4. LOREAL FERIA branding
  5. NAZAR SKINCARE branding
  6. PARSONS BENEFIT & FESTIVALbrand  
  7. OSCILLATE typeface 
  8. PERIPHERAL PUBLICATION editorial
  9. PROPUBLICA BRANDING identity
  10. SALLY POTTER MANIFESTO print
  11. OPEN COLLAB EXHIBITION digital
  12. A VIEW INTO THE VALLEY book
  13. DISEMBODIDED EYES book
  14. KASHMIR CONFLICT book
  15. ARCHIVE OF OUR HOMEbook


 

Lattafa Yara Pop-Up + Campaign


Event/Experiential Design

Role: Visual Designer—Event Collateral + Signage + Campaign Support
Client: Lattafa Asad Perfumes
Collaborators:
VMGROUPE + CGI Team + Event photos by BFA


Lattafa launched their latest fragrance, Yara Candy. Working on their campaign launch and   Yara Candy NYC Pop-Up Event in Soho to promote the fragrance.



Facade Design + Concepting








Decal
Running on Cargo