IT Cosmetics 2025 Holiday Packaging
Holiday Packaging Design + Direction
Role: Visual and Packaging Designer
Client:
IT Cosmetics
Collaborators:
VMGROUPE Team
Role: Visual and Packaging Designer
Client:
IT Cosmetics
Collaborators:
VMGROUPE Team
The holiday packaging for 2025 reinterprets IT Cosmetics’ visual language through a restrained, graphic motif.
A single form, derived from the idea of transformation extends across packs, creating a system that feels both festive and controlled.
A single form, derived from the idea of transformation extends across packs, creating a system that feels both festive and controlled.
The brand’s signature pink is amplified as the primary carrier, balanced with minimal typography and print finishes. The IT Cosmetics logo is treated as a graphic element, integrated into the composition rather than placed on top.
Development Phase
